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Our client, a leading luxury resort group in the Maldives, is seeking an experienced and creative PR & Marketing Manager to elevate the brand’s global presence and drive strategic communication across multiple award‑winning island properties. This role is ideal for a dynamic storyteller with a passion for luxury travel, strong media relationships, and the ability to craft compelling narratives that resonate with discerning international audiences.
RESPONSIBILITIES:
Public Relations & Brand Communications
- Develop and execute a comprehensive PR strategy that strengthens brand visibility across key global markets.
- Build and maintain strong relationships with international media, influencers, travel writers, and brand partners.
- Coordinate press trips, media stays, and brand collaborations that showcase the resorts’ unique experiences.
- Prepare press releases, media kits, speeches, and brand statements aligned with the group’s identity and positioning.
Marketing Strategy & Campaigns
- Lead the creation and implementation of integrated marketing campaigns across digital, print, and social channels.
- Work closely with resort leadership to ensure all marketing initiatives support commercial goals and guest acquisition strategies.
- Oversee content creation, including photography, videography, storytelling, and promotional materials.
- Monitor market trends, competitor activity, and guest insights to identify new opportunities for brand growth.
Digital Marketing & Social Media
- Manage the group’s digital presence, ensuring consistent brand voice and high‑quality content across all platforms.
- Oversee social media strategy, content calendars, community engagement, and performance analytics.
- Collaborate with digital agencies on SEO, SEM, website updates, and online advertising campaigns.
REQUIREMENTS:
- Degree in Marketing, Communications, PR, or related field.
- Experience in luxury hospitality marketing or PR; resort or island experience is a strong advantage.
- Proven success in managing international media relations and luxury brand storytelling.
- Strong digital marketing knowledge, including social media management and content strategy.
- Exceptional writing, communication, and presentation skills.
- Highly creative, detail‑oriented, and comfortable working in a fast‑paced, multicultural environment.
- Culturally aware, adaptable, and inspired by island living.
- Proactive, organised, and able to manage multiple projects simultaneously.
- Passionate about luxury travel, guest experience, and brand excellence.
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