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Our client is seeking an exceptional Commercial Director to drive the full commercial performance of their luxury resort—a bold, design‑forward resort redefining the Maldives experience. This is a strategic, high‑visibility leadership role for a commercially astute, market‑savvy professional ready to shape revenue growth, profitability, and market expansion across global luxury leisure segments.
Working closely with the General Manager, Revenue Management, Reservations, Marketing, Operations, and central commercial and marketing teams, this role ensures commercial activity is aligned with
business objectives, brand positioning, pricing discipline, and long-term value creation through pre-opening, launch, and ongoing operations.
RESPONSIBILITIES:
Commercial Leadership & Planning
- Lead the resort’s commercial strategy in alignment with the resort budget, positioning, and long term business objectives.
- Work closely with the General Manager and Group Commercial leadership on strategic planning, performance delivery, and market priorities.
- Support the achievement of revenue, profitability, and commercial quality targets across key segments and channels.
- Contribute to annual, quarterly, and monthly budgeting, forecasting, and commercial planning processes.
- Prepare, manage, and control the commercial department budget and expenses in line with approved business plans and financial targets.
- Own the commercial department P&L, ensuring disciplined resource allocation, cost control, and effective use of budget to deliver commercial return.
- Develop and deliver annual commercial plans and periodic action plans in line with resort and group objectives.
- Identify commercial opportunities, risks, and performance gaps, and take or recommend corrective action where required
Sales, Market Development & Partnerships
- Develop and implement market strategies across luxury leisure, consortia, preferred trade partners, DMCs, and other defined feeder segments.
- Build, manage, and grow relationships with key accounts through structured account planning, production tracking, and regular partner engagement.
- Drive business development in line with the resort’s positioning, profitability expectations, and strategic priorities.
- Lead partner performance reviews and support contracting recommendations in coordination with Group Commercial leadership, Revenue Management, and other relevant stakeholders.
- Represent the company in target markets through sales calls, trade shows, roadshows, partner events, and other luxury travel industry engagements.
- Identify high-value commercial opportunities and develop action plans to convert them effectively.
Trade & Performance Marketing
- Lead and support trade marketing activity that strengthens the resort’s visibility, partner engagement, and commercial performance.
- Own performance marketing for the property, working closely with central marketing teams to plan, execute, review, and optimise campaigns in line with commercial objectives, market demand, and revenue goals.
- Review campaign performance regularly, including market response, lead quality, conversion opportunity, and commercial return, and ensure learnings are reflected in future activity.
- Ensure all performance marketing activity is appropriately targeted, market-relevant, and commercially effective.
- Work closely with the brand marketing team to support brand-building efforts, launch visibility, and strategic storytelling initiatives in line with the resort’s positioning.
- Revenue, Distribution & Cross-Functional Collaboration
- Work closely with Revenue Management to align commercial activity with pricing strategy, pace, market demand, and channel discipline.
- Participate in revenue strategy, forecasting, and budgeting discussions, contributing commercial visibility and market intelligence.
- Monitor competitor pricing, promotional activity, business trends, and market movement, and provide structured feedback to support decision-making.
- Collaborate with Reservations, Marketing, and Operations to ensure that commercial commitments are executed effectively and guest expectations are well managed.
- Ensure commercial activity supports brand value, rate integrity, and long-term positioning.
Hosted Stays, FAM Trips & Site Inspections
- Oversee the planning and execution of hosted stays, FAM trips, and site inspections as part of the commercial and launch strategy.
- Ensure all hosted activity is aligned with clear objectives, required approvals, and measurable follow-up.
- Monitor conversion and return on investment from hosted commercial activity.
Team Leadership & Commercial Discipline
- Lead, coach, and develop the on-property commercial team, establishing clear responsibilities, objectives, and performance standards.
- Maintain disciplined use of CRM tools, account plans, reporting systems, pipeline management, and partner tracking.
- Ensure timely and accurate reporting on market activity, account performance, campaign feedback, business opportunities, and commercial risks.
- Foster a professional, collaborative, accountable, and performance-driven culture within the commercial function.
- Ensure the team is clear on its responsibilities and aligned with the resort’s commercial priorities and service standards.
REQUIREMENTS:
- Relevant degree
- Proven senior commercial leadership experience within luxury resorts or international hospitality brands in the Maldives or similar destinations.
- Strong track record in revenue growth, market development, and multi‑channel commercial strategy.
- Strong background in sales, marketing, revenue management, and distribution
- Expertise in sales, partnerships, performance marketing, and demand generation.
- Deep understanding of global luxury leisure markets; Maldives or island‑resort experience is an advantage.
- Exceptional stakeholder management, communication, and leadership skills.
- Strategic thinker with strong analytical capability and commercial acumen.
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